Computer animation is a growth industry, seeing greater use on the web, on TV, and in multimedia in general. For individuals who wish to contribute and make an impact on this industry, there is a fundamental requirement of being able to use and adapt modern software applications for artistic purposes and to use highly creative approaches to problem-solving. The Computer Animation degree courses from University of West of Scotland have been designed to meet these objectives. The market for computer animation is a complex and dynamic one covering such areas as computer games, film and TV, product and architectural visualisation and the digital arts. Among the products of this sector is the rich, interactive content now available via the world wide web, the creation of special effects and computer-generated imagery for film and advertising and the delivery of audio and video content to mobile telephones and similar devices. UWS Computer Animation students can concentrate on animation by following a Single subject degree route or supplement their animation knowledge by combining animation with Digital Art, Games Development, or Multimedia. The Digital Art minor degree has both a conventional drawing and painting component as well as a computer based digital component. The teaching includes a significant amount of life drawing through years two and three as well as a substantial project based component in year four. The digital part of the course covers electronic design for print and for Web and graphic design in general. Throughout the course, a range of project-led themes are used to establish the importance of computer animation and its role within its related disciplines. Considerable time is spent on examining how 2D visual images can be manipulated and enhanced using computer technology so that the final result (2D or 3D) can be delivered in an animated and potentially interactive form using digital media such as CDs and websites. Digital Animation skills within the courses are developed using industry-standard software such as Autodesk Maya, Newtek Lightwave, Blender 3D and ZBrush. Students are encouraged to network and attend conferences relevant to computer animation and art. In addition, the University’s Digital Futures end-of-year event offers a platform for students to showcase their work and gain feedback from representatives in local industry.

Graduates from this course will be able to work within a number of areas such as computer games, animated films, music videos, special effects, web design, product design and display. Not all graduates will go on to work in animation; some will work in other areas of multimedia and digital design. No matter what area, more and more animation is finding its way into general multimedia and web design and the skills developed during the degree will be useful in any of these related disciplines.