This pathway provides a high-quality business education that is specifically tailored to graduates from a variety of subject backgrounds such as languages, literature or business. It is ideal if you are looking for a career in the creative sector. This pathway is more flexible than the others – you will be able to select a larger number of taught modules, while the dissertation carries slightly less weight. In addition to shared modules in entrepreneurship, management and intellectual property law, further modules are available in small business management, digital marketing and business-to-business marketing. Optional modules from the Art and Film pathways are also available. The majority of teaching is delivered by the Henley Business School, which is consistently ranked among Europe's leading business schools by The Financial Times and The Economist.

Students studying creative enterprise normally progress in entrepreneurial careers, either pursuing start-up opportunities on their own or taking leading managerial roles in creative firms. Many students come from backgrounds with considerable exposure to small- or medium-sized enterprises within the creative sector. On completion of the programme they use content from the course in the implementation of creative and commercial strategies for these firms.