Combine a Bachelor of Arts / Bachelor of Communication in Media and Public Affairs at UC and you will: develop an in-depth understanding of contemporary society and politics develop digital media literacy and a basic competency in a range of communication skills and media research methodologies gain an appreciation of research ethics and social responsibility learn about communication processes including elections, campaigning, lobbying, public diplomacy, the role of the media in foreign relations and the implications of globalisation engage in complex ethical questions, strategic thinking and problem solving develop high level written, oral and visual communication skills, the ability to think critically, and the capacity to identify, analyse and use information relevant to professional practice in the digital era.

Career opportunities Opportunities exist for Bachelor of Arts / Bachelor of Communication in Media and Public Affairs graduates in a range of sectors, including in: Public Relations Communication Policy Marketing Management Economic Development Education Administration Administration Arts and Culture Media Teaching Community Development