The innovators of the 21st century will bring together arts, science, engineering, humanities and enterprise to deliver innovative products, services and ways of living. They will be team-players with a breadth enabling them to work across specialisms and cultures. This course combines in-depth subject specialism in anthropology with interdisciplinary breadth, creative teamwork and entrepreneurial skills. You will study anthropology to gain a solid discipline strength while alongside this, apply your subject knowledge to innovate and translate your ideas into plans for digital and creative enterprises, both social and commercial. The course will teach you the fundamentals of anthropology in its broadest sense, studying humanity in all its diversity, covering the fundamental theories, methodologies and empirical bases of this interdisciplinary subject. You will recognise that human diversity holds multiple problems as well as creative solutions. You will come together with students from other innovation disciplines such as computer science and geography to learn and apply design and systems thinking to digital and creative ideas and put this into practice working in transdisciplinary teams, ultimately creating new ventures together.

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