University OTAGO

Course Details

Bachelor of Arts (BA) in Communication Studies

Course Description

Communication Studies may be defined as the study of the processes and effects of interpersonal and mass communication involving the production, reception, and human processing of aural, verbal and visual messages in their cultural contexts. The interdisciplinary programme has been developed in response to the recognised need for graduates who understand the processes, effects, and cultural implications of communication in the Information Age. The revolution in information and communications technology has wrought profound changes in the way we experience the world and conduct our social, political and commercial affairs. It has produced more powerful systems of mass communication than have ever been seen before, which manipulate the ways in which we impart and receive information, and influence the ways in which we construct our individual and collective identities. It has resulted in a globalized economy with new pressures for increased understanding of intercultural communication, as well as the implications of modern technology and media for commercial and political interactions. Above all, it has introduced new interfaces with technology that affect every one of us in our daily lives.

Course Duration

NumberDuration
3year

Career outcomes

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Bachelor of Arts (BA) in Communication Studies University OTAGO