The degree comprises two pathway choices ‒ each self-contained and addressing a key area of contemporary digital engagement; each one tailored to the needs of a particular creative individual. Creative Practice is designed for those students who have something to express and who wish to develop their arts practice far beyond the realms of traditional painting, drawing and sculpture. It aims to populate the world with a new breed of practising digital artist; someone who is adept at communicating with personal, local, national and global audiences. Media Development deals with the heart of our digital culture ‒ designing websites, coding Apps for mobile devices, creating databases that shape huge amounts of data into something usable, imagining how devices interconnect, shaping the always-on digital content. It aims to create tech-savvy and highly informed individuals, ready to shape the digital landscape of the future.

This degree offers a unique opportunity. On entering the School, the student is fully integrated into the commercial digital media sector through the strong relationships the School has developed with individual companies. These companies have access to the students throughout their time at UWTSD and so have the opportunity of watching at close hand individual developments. This has helped enormously to secure employment on graduation for a significant number of the School’s students. Typical career paths include: Creative Development Audio Visual Production Production Development New Media Entrepreneur Content Development Practising Artist Technical Development New Media Developer Web Designer Digital Media Manager Digital Media Sales Manager Digital Media Analyst ELearning Developer Multimedia Developer Graduates have also progressed onto postgraduate programmes such as MSc Multimedia, MSc E-Commerce and IT-related PGCE programmes. In addition, it is the School’s experience that its graduates have an excellent range of technologically advanced transferable skills that enable them to gain employment in a diverse range of contemporary media companies as well as becoming directly employed in the New Media industry