Marketing honours degree is unique in that you will be offered hands-on experience. You will learn about the latest thinking and techniques, but will also work on real live industry projects: planning, implementing and adapting current campaigns under the supervision of expert lecturers and marketing professionals. You will present your ideas to industry personnel from a range of Irish companies and not-forprofit organisations who work with us to make your degree as practical as possible. This degree will cover all the core marketing subjects such as brand management, consumer behaviour, digital marketing and entrepreneurship. In the second year, you will have the option to shape your degree and specialise in the discipline of your choice by selecting marketing, digital marketing or entrepreneurship electives. The final year concludes with an exciting capstone project where you will work extensively with a carefully selected organisation on a live campaign. This will allow you to apply the marketing expertise built up over the three years of your course. You will work as consultants in teams to develop marketing initiatives which will be examined by supervising lecturers and industry peers.

As a graduate of this course you will: * Understand the essentials of contemporary marketing practice and gain a broad understanding of related disciplines from an Irish and international perspective. * Learn how to critically analyse marketing problems in tough business environments and generate viable and practical solutions to contemporary issues facing a broad range of firms. * Benefit from a broad range of employment opportunities in areas such as marketing, entrepreneurship, digital marketing, etc.