The programme is designed to provide a programme of study which is a unique combination of studies in tourism, hospitality and events management provide a sound knowledge base of concepts and skills in tourism and hospitality with special focus on creative and flexible work environment through intrapreneurship empower individuals to be more creative and flexible in their work environment prepare graduates for future management roles and to facilitate their understanding of the core areas of management as well as acquire knowledge to handle the dynamic travel, tourism and hospitality environment produce graduates who are technically competent, professional and well-respected in the tourism, hospitality and events sector provide participants with the route forward to develop their career within the tourism, hospitality and events sector

Graduates are prepared for careers in industry sectors such as hotels and resorts, cruise lines, restaurants, caterings, events, attractions, travel agencies, conventions, destination marketing and other tourism organisations.