Digital media has had a profound influence on the marketing landscape. SEO, Google Adwords, paid search, social media, online PR, email marketing – for any business wishing to build mutually rewarding relationships with its customers – all are essential elements for marketing success. This course offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can be applied in a marketing context.

Career Opportunities Every sector of the economy recruits marketing and media graduates. Roles are diverse and include: advertising account manager art director brand manager broadcasting production manager business development manager copywriter corporate communications producer creative director digital engagement manager digital marketing manager e-commerce manager internal communications consultant journalist market researcher marketing communications specialist marketing consultant marketing executive media and public relations specialist media buyer media producer product manager public affairs adviser search engine optimisation (SEO) content executive