The programme is delivered by a diverse interdisciplinary team with a strong profile in, for example, digital culture, media, sociology, anthropology and communication studies. Core study areas include media and cultural industries, digital futures, media and cultural work, textual analysis research techniques, production and reception analysis and a dissertation. Optional study areas include politics of representation, media and modernity, communication and citizenship, sex industries, global communications, media, nations, and nationalisms, digital cultures, digital economies, cultural memory and the heritage industries, and marketing politics.

The degree is designed to develop specialist understanding of contemporary developments in digital media and culture. This will be relevant to anyone pursuing a professional career in this rapidly growing sector and to those with an interest in these significant social changes. Students will also acquire research skills which will be of value in both media-related and academic careers.