The three-year full time BA (Hons) Marketing and Advertising at GD Goenka World Institute mirrors the internationally acclaimed business undergraduate programme at Lancaster University. The degree is awarded by Lancaster University and is recognized internationally for work or more advanced study. The programme integrates contemporary knowledge across business disciplines such as statistics, accounting and finance, economics, marketing, management, and human resource. The second and third year of the programme focuses on courses in advertising, branding and marketing. The programme provides students’ comprehensive knowledge and appreciation of theory and practices in business management and administration particularly on matters pertaining to advertising, branding and marketing. It is an intense and highly demanding programme that entails substantial self-study, reflective and peer-to-peer learning through class discussions and individual and group written assignments and class presentations. Students are provided support to transition to a system of education that could be substantially different to other undergraduate programmes. GD Goenka World Institute offers the following two compulsory foundation courses to help students transition into this contemporary, demanding and one of the foremost undergraduate management programmes in the world: Mathematics and Data Analysis; Business Communications and Soft Skills.

Lancaster University’s business qualifications open up opportunities for rewarding careers in private sector organizations in India and abroad. The Institute’s “Placement and Industry Internship Centre” supports students in various ways (though industry visits, competency building workshops, workshops on soft skills and communication etc.) to seek and compete for positions and internships in India and abroad. Past graduates hold executive positions in a top-tier service, manufacturing and consultancy organizations such as Deutsche Bank, JWT, HSBC Bank, Mazars, Standard Chartered Bank, Capital IQ, Grail Research, Tata Power Corporation, American Express, India Bulls, HDFC Bank, and ICICI Bank.