The Edinburgh Business School MSc Marketing from Heriot-Watt University is designed for individuals wishing to gain advanced management skills and expertise. The MSc (Marketing) is a broad-based management degree and appeals to individuals from a wide range of backgrounds. The degree is aimed at people with experience who wish to develop themselves as effective managers. The programme includes the opportunity for students to extend their study to meet specific career requirements by taking one of the specialist awards. The specialism provides students with a deeper understanding of the application of a specific discipline. The programme offers general coverage of the key management disciplines – people skills, economics, marketing, accounting, finance, and project management. This capstone course in marketing develops strategic thinking and the ability to recognise and use the various tools and techniques of the other core courses to identify and solve a wide range of business problems.
Number | Duration |
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18 | month |
Graduates will have the skills and knowledge to seek management trainee, junior management or supervisory positions in any business establishment. Looking beyond the nearest future, a masters degree from Edinburgh Business School is a long-term investment. MSc Marketing prepares students for careers as business managers in the field of marketing. Obtaining a masters degree in marketing from Edinburgh Business School helps our graduates stand out and take on leadership roles in marketing management, advertising, public relations, sales management and new product development.