The BA (Hons) Business Management Studies (Marketing) offers students to appreciate the diverse business environment and industry. The understanding of the production and consumption of business products and services as they take place; and an understanding of the management and organisation involved in the provision and consumption of the business products and services.

A career in marketing is an excellent preparation for top management positions as the marketing function has become widely recognised as the driving force of modern businesses. Potential as a Marketing Manager, Marketing Practitioner / Adviser, Marketing Consultant, Marketing Director, Associate Marketing Manager, Marketing Associate in a Hospitality Industry, Multi-Chain of Business Retail, Public Service Administration, Banking Industry, Corporate Retail, Service Industry Setting, Business Services in a Large Conglomerate or Multi-National Corporations or Small and Medium Size Enterprises.