CSU's Bachelor of Social Science (Psychology) / Bachelor of Business (Marketing) provides graduates with the skills to become effective marketing managers and professionally responsible business people who have a sound understanding of the psychological principles of human behaviour. This four-year double degree allows students to graduate with the Bachelor of Social Science (Psychology) and the Bachelor of Business (Marketing). The Bachelor of Social Science (Psychology) provides graduates with an understanding of the basis of human behaviour. Students will gain a number of analytic and service directed skills that have relevance to a broad range of employment areas in human services including research. Specifically, the Bachelor of Social Science (Psychology) provides students with an education in the discipline of psychology and an introduction to the application of psychology. It also develops students' understanding of the research process in psychology. CSU's Business degree has a national reputation for excellence. Graduates have good prospects in a wide range of career paths in private and government organisations. The Bachelor of Business (Marketing) blends contemporary marketing theory with current industry practice to provide professional qualification requirements needed to prepare students for general and specialist careers in marketing and related fields. It aims to develop critical analysis, scientific method and fundamental thinking, and prepares students to ask the right questions, search for relevant data and interpret results. Students can expect to develop communication skills such as rational argument, critical evaluation and effective listening and writing. The course will help students become acquainted with the substance of business so that they can aspire to accept responsibility and learn to manage technical and organisational change. It will also provide students with skills to become effective managers, able to understand the needs of their subordinates, apply technology, and have an extensive knowledge of the political, economic and social environment. The end result will be a depth of understanding that will help students become successful, ethical and professionally responsible business people.

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