This program focuses on how the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, you'll learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.

Sheridan's Advertising and Marketing Communications graduates are highly regarded for their sound understanding of advertising and marketing communications strategies and tactics, well-rounded business skills and high level of professionalism. You'll be well equipped to begin an exciting career! Here are some jobs you might find: Account Coordinator Media Planner/Buyer Marketing Coordinator Media Sales Professional Production Designer Advertising Coordinator Communications Specialist