This course explores the relationship between media and society both in relation to our social and cultural lives but also to business, politics and international affairs. Its distinct blend of theory and practice – and the possibility for you to choose your own ‘pathways’ through the degree, depending on your skills and preferences – makes the course unique in its breadth and focus. Media, Communications and Culture at Keele scored 94% for overall student satisfaction in the 2015 National Student Survey compared to 80% sector average. On Media, Communications and Culture we study both the communication and the cultural forms that are central to our lives in a modern globalised world. The course will provide you with the critical skills to analyse a variety of media texts such as films, photography, advertisements, magazines, news and digital media. You will explore the historical development of different media within particular social contexts, and the ways in which they intersect with political and economic processes. You will also have the opportunity to explore your own creativity in producing cultural artefacts, perhaps in the form of photography, news production, video production or magazines. We can also provide opportunities to enter work placements through our links to the creative and media industries.

When you graduate, you’ll be ready to take up a role in a wide range of media-rich careers. The distinct range of creative and academic opportunities offered in the degree will provide you with media-specific and key transferable skills, which are essential for a wide range of roles both within the creative industries, and more broadly. You might work in broadcasting, the movie industry, journalism, publishing or web design. You might become a public relations executive; a radio, TV or video producer; a presenter; or an actor. You could work as a programme researcher, exhibition designer or advertising executive.