The Public Relations major seeks to develop students' skills in professional-level public relations work, including social media, media relations, event planning, campaigns for non-profits and businesses, PR strategies, and public relations writing. The Public Relations program at California Baptist University provides exemplary leadership, education and scholarship to foster PR’s unique role and responsibilities to develop and maintain relationships through effective communication and actions to support the organization, community and church in a democratic society. PR majors gain an understanding of the contribution and responsibility of public relations/communication in organizations in both the private and public sectors. The scope of this effort includes working in non-profit organizations, corporations, government and media organizations, both domestically and internationally. The importance of ethics, branding and social media are also stressed.

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