Swinburne University of Technology

Course Details

Bachelor of Arts / Bachelor of Business – Advertising

Course Description

The Bachelor of Arts / Bachelor of Business offers students a general understanding of contemporary social and cultural developments through a range of study areas, as well as a strong understanding of the business world. Students develop analytical, communication and research skills designed to facilitate their personal and professional development. Drawing on the expertise of leading teachers, researchers and industry experts, the course allows students to design a degree to develop a unique range of interdisciplinary skills. Upon successful completion of the Bachelor of Arts / Bachelor of Business, graduates will be able to: systematically review and critically evaluate research from a variety of sources to inform their knowledge, judgement and conceptual understandings when innovatively solving a range of problems in the humanities, social sciences and business contexts critically analyse information to generate creative solutions to solve complex problems in the area of humanities and/or social sciences, and understand the importance of interdisciplinarity for generating solutions formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line formulate and communicate a range of arguments that are fit for purpose and demonstrate an understanding of the relevant theories and evidence in their areas of disciplinary expertise, through evaluation and communication strategies. interpret and communicate ideas, problems and arguments in modes suitable to a range of audiences using a range of media apply knowledge and skills with responsibility and accountability for their own learning and practice, individually and in collaboration with others build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas define and integrate theoretical principles and apply these to their disciplinary areas of expertise within a range of practices.

Course Duration

NumberDuration
4year

Career outcomes

Work integrated learning: Swinburne's Work Integrated Learning program provides opportunities to gain invaluable skills and confidence in knowing that you have what it takes to land a job in your field by graduation. You can also earn credit towards your degree. Choose from six- or 12-month professional placements, professional internships, industry-linked projects, industry study tours and accreditation placements.

Bachelor of Arts / Bachelor of Business – Advertising Swinburne University of Technology