Scotland is renowned for its festivals, with The Edinburgh Festival, T in the Park and Celtic Connections now globally-recognised events. This acclaim has created a growing need for effective event management in the business, tourism and hospitality sectors. The programme includes elements relating to the development of operational skills across a range of sectors, as well as project management, legislation and risk management – all essential skills for the professional events manager. A special feature of this course is the close liaison with industry leaders and professional bodies/trade associations in the events industry such as ABPCO and Eventia. Guest speakers also present to our students.

Career choices include event manager, working in sports venues organising conferences, assisting large corporations to launch products, or fundraising for voluntary organisations.