This course builds on your existing knowledge and prepares you for roles in marketing management, marketing analysis and marketing communications. You will study specialist modules that cover marketing strategy, e-marketing strategy, consumer psychology and strategic integrated marketing communications. You will also undertake broader-based modules that develop skills in project management and strategic management. These modules will equip you with fresh approaches to practical work-based issues. This course is based at the University of Sunderland, which makes it distinct from our course with the same title which is based at study centres (code CID1042). Sunderland has a great reputation in business studies, with the Guardian University Guide 2012 ranking us as the no.1 business school in the North East. Our Faculty of Business and Law inspires a 92% student satisfaction rate, according to the Student Experience Survey 2010. In addition, 85% of business graduates from Sunderland enter employment or further study within six months of graduating, according to the Destination of Higher Education Leavers Survey 2010. As a student on a top-up year, you’ll qualify for our MAPS (Making Achievement Possible at Sunderland) programmes. These integrate support for study skills and future employability and are provided by our team of full-time Student Academic Advisors.
A degree in business and marketing is highly relevant to the needs of organisations of all sizes. As well as opening doors to a rewarding job, it also helps you climb the ladder once you’re inside. Recent marketing graduates now work in sectors such as marketing management, marketing analysis and marketing communications. Employers of Sunderland graduates include organisations like P&G, Nike, Adidas, Microsoft, IBM, Marriott Hotels, Starbucks and the public sector.