The Bachelor of Arts in Communication is a liberal arts degree that prepares students to communicate effectively and ethically in personal, professional, and public relationships in both face-to-face and mediated contexts. More specifically this degree prepares students to: work and lead in culturally-diverse teams and organizations; develop advanced oral, interpersonal, written, visual, digital, and electronic communication skills and competencies; create and analyze messages, content, and persuasive communication strategies; understand, build, and strengthen personal and professional identities and relationships; study and critique culture and media institutions, processes, technologies, and content, (e.g., television, film, music, print, computer, Internet, and social media); apply communication knowledge and skills in one or more specialized contexts (e.g, health care; advertising and marketing; law and politics; public advocacy and social movements; religion and church; world cafés and public dialogues; performance and improv; media and media literacy; intimate and family relationships); engage in undergraduate communication research; and become active and productive U.S. and global citizens.

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