With the rapid advances in information technologies, the volume of data generated has tremendously increased in recent years. These data are generated from various sources such as business transactions, healthcare, mobile applications, sensor networks, video-capturing systems, and social media, and are arriving at a scale of terabytes or even petabytes. There are ample opportunities for business to gain managerial and strategic insights by gathering, cleaning, analyzing, and using these data. This phenomenon is often known as “Big Data” and has already drawn a lot of attention and actions in both the academia and the industry. There is a large demand for business professionals who are knowledgeable in applying the right quantitative analysis and computing techniques to gather and make sense of voluminous data and apply them to strategic decision making in business and management.

The HKU MSBA programme aims to prepare students for a career in business analytics, which requires skills and knowledge in a range of fields, including business, database, statistics, informatics, operations, as well as in advanced topics such as business data mining, big data in business, etc. The programme offers students an optimal mix of fundamental and cutting-edge knowledge in business analytics. Graduates of the programme will possess core analytics and quantitative skills needed in the modern business world, and will fill the growing demand of business analytics specialists in Hong Kong, the region, and the world.