A concentration in marketing prepares students for career opportunities in business firms, non-profit organizations, or government agencies. The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, retailing, sales management, Internet marketing, and marketing research. Career opportunities can be found within sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, government sales, and non-profit agencies. All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

he College of Business is made up of eight departments supervised by chairpersons. The departments are: Accounting, Decision Sciences, Finance, Hospitality Management, Information Systems, International Business, Management, and Marketing. The primary objectives of the College of Business at San Francisco State University are to: Provide students majoring in business administration with a foundation in the basic concepts and practices of the business community, and with a particular expertise in one or more of the specialties of practice, in order to prepare them to think creatively and to exercise critical judgment in the making of business decisions; Provide other students with a general understanding of the foundations and philosophies of the business community; Encourage a continuous liaison with the business community in order to respond to the educational needs of that community; Encourage faculty professional development activities designed to provide service to all segments of business and education for business through academic research and publication, applied research and publication, community education and services (seminars and consulting involving non-publishable, proprietary research, for example), and self-education or study designed to improve business knowledge and expertise. The College of Business Student Services Center, located in BUS 112, provides on-site academic program counseling for students enrolled or interested in business.