Fashion marketing is an exciting field that opens up many opportunities in the fashion industry. It’s one of the major components that drive the fashion industry. You’ll learn how to develop, analyse and implement brand strategies, study buying and merchandising practices, plan and execute effective advertising and promotional strategies. As the fashion and retail industries continue to grow, more trained fashion marketers and managers are needed by fashion houses to remain competitive. The broad-based skills acquired in this course can be applied to many areas such as marketing, merchandising, publishing, advertising and fashion show productions as well as luxury goods and mainstream consumer products. Our Fashion Marketing graduates will be ready to assume professional work in the fast-paced fashion industry in public relations and marketing consultancies. You’ll work with classmates on professional presentations with real-world scenarios and you’ll complete your Degree with fashion marketing proposals and a professional portfolio that will take you straight into your first job.

Fashion marketing and merchandising professionals are responsible for identifying and creating fashion trends to sell the products created by fashion designers. Marketing, merchandising and buying are all closely related and include both retail and wholesale. Depending on the job, it may be just one or a combination. Fashion Merchandiser It is the role of the fashion merchandiser to create a positive customer experience in store. This sometimes includes choosing what to sell. A fashion merchandiser needs to understand how the customers think and feel as where and how items are displayed has a huge impact on sales.