Festivals and events are colorful offshoots of the growing tourism and hospitality industry. As travelers and tourists roam the world, they have become more discerning in what they wish to experience. Professional events managers are needed to put together events, festivals, conventions, exhibitions, and other affairs that enrich the experiences of travelers and tourists. The Events Management program opens to those interested in the events business, the world of business travel, meetings, incentives, conventions, and exhibitions. It instills in students the capabilities and knowledge needed to succeed in events management. It develops perceptive skills and novel thinking required to plan out excellently-executed events, festivals, and other similar affairs.

Job Opportunities Graduates of the Events Management program can start their careers as: Banquet sales assistants (entry level) in hotels, restaurants, resorts, and similar firms, progressing up to corporate sales managers or group managers. Festival coordinators (entry level) in events management organizations, marketing and promotions firms, nongovernment organizations, or government agencies, progressing up to festival or events managers. Meeting or exhibition coordinators/planners (entry level) in hotels, restaurants, convention centers, resorts, and other similar venues, progressing up to BTMICE managers. Business travel account officers (entry level) in travel agencies, hotels, convention organizations, government agencies, other similar institutions, progressing up to corporate travel account managers. In the long run, events management graduates may reach the upper levels of corporate organizations and handle positions like marketing and sales vice-president, vice-president for operations, chief operations officer, or even chief executive officer of any events management, or related or corollary organization. Alternatively, they may consider starting their own entrepreneurial ventures in events management.