The Bachelor of Arts with Honours in Business and Marketing is the same as that offered at the UK home campus. As well as covering business topics such as business management and marketing together with applied and creative advertising, the course provides a sound grounding in the following core themes: Business: you will cover a wide range of topics from business management to entrepreneurship, HR service delivery and managing organisational change. Marketing: you will study concepts such as marketing research and strategy, as well as specialist options like digital marketing, global marketing and services & retail marketing. Communications: you will be able to choose options such as consumer behaviour and brand & corporate communications to analyse issues in this highly topical area and devise actions for business success. Research: this forms an important part of your degree, giving you the skills in secondary and primary research to complete an independent study of a specialist business or marketing topic and present your findings in the form of a dissertation.

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