Deakin's Bachelor of Arts (Media and Communication) is specifically designed to enable you to graduate with a 'multiskilled' qualification appropriate for a rapidly evolving area in which skills, careers and job markets are increasingly transient. In this course, you can choose subjects that suit your specific interests and professional ambitions. You are encouraged to situate those interests and ambitions in a wider critical context of ideas, issues and developments in the media and communication industries in general. The course offers you a wide range of unit choice which helps develop practical and professional communication skills within a broad context of critique and analysis. You will learn about major research and policy debates concerning the various communication industries and integrate practical techniques in communication with a strategic overview of the industry. The course will teach you about the range of research methodologies used to study communication texts, audiences, institutions and processes, as well as how to evaluate the social and economic significance of new technologies and existing laws affecting communication. Specialisations offered through this course include animation, film studies, visual communication design (formerly graphic design), journalism, media and communication, photography, public relations and visual arts.

Media and communication studies at Deakin will provide you with the experience required as a professional in roles such as journalists, non-government organisation professionals, photographers, public relations consultants, animation and digital culture employees, culture industries employees such as heritage officers, development professionals and those seeking research and analysis positions in the global media industries.