The Bachelor of Arts in Communication Studies offers students the opportunity to acquire both a broad understanding of the principles of human communication and the practical skills necessary for effective oral and written communication. The degree has many applications, and after graduation students pursue diverse paths that include employment in event promotion, labor negotiation, political speechwriting, news journalism, public relations, education, and corporate communications. In addition, many communication studies majors decide to continue their study of the field at the graduate level or to pursue graduate work in a related field.

The student learning outcomes for the Bachelor of Arts in Communication Studies are presented below: 1. Graduates will be familiar with major concepts, theoretical trends, empirical findings, and historical trends in communication studies. 2. Graduates will understand and apply basic research methods in communication studies, including research design, data analysis, and interpretation. 3. Graduates will communicate effectively in a variety of formats and settings, including oral, written, and mediated communication.