The key to success in any business today is marketing. The entire process of entering markets and creating profitable customers for life is the fundamental challenge for today’s marketing manager. More than just advertising and selling, marketing needs to understand the customer’s wants and needs, the desired product and its acceptable price, effective promotions, and how to best deliver the product to the customer. Effective marketing influences not only the target audience, but company-wide departments as well. Only by working with engineering to design the right products, finance to obtain the funding, production to make the product, and accounting to measure profitability goals, can a business survive and grow in today’s highly competitive marketplace. Be it government, not-for-profit organizations, or free enterprise, marketing will play the lead role in how organizations succeed in the new economy.

Marketing related fields