Almost every organization has a retail component. The craft of successful retailing is highly prized by leading organizations. Consumerism specifically in the Asia Pacific Region continues to show strong growth stimulating considerable investment within industries. Competition has become fierce, especially in the areas of online marketing and customer loyalty. At the completion of the program, you will have a thorough understanding of key concepts and theories relating to successful marketing practices of global retailing. Retailing is a sophisticated, fast-paced, service-oriented and entrepreneurial activity, where marketing plays a key role. It is a critical part of any economy, and now offers global career opportunities. Retail marketing positions demand people who have committed themselves to higher-level education. The fundamental knowledge of business principles and the inclusion of universal skills will equip you with leadership and managerial expertise, enabling you to take your place in the global retail marketing environment.

Your retail marketing qualification from ICMS will provide both domestic and international employment opportunities for marketing roles with leading retailers. Head of School, Simon Pawson says "the necessity for graduates with marketing and business management knowledge is much in demand by global retailers. Given increased competition, especially from online retailing and ongoing fluctuations in the global economy, comprehensive and creative marketing strategies are essential for retailing today".