Marketing in today's economy involves the creation and delivery of value (through goods, services, information, ideas, or other products) in order to satisfy the needs and wants of both customers (consumers and organizations) and the organization. Housed in the Department of Marketing, the marketing major course of study includes such topics as marketing strategy, consumer behavior, service operations and market research techniques, which cover how today's organizations create and deliver good value. Graduates of the program are employed by a wide variety of organizations, such as consumer products companies, distribution companies, a wide range of service providers, and sports and entertainment firms.

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