Media is everywhere today and the positive reputation of an organization is one of its most important assets. From crisis management to social responsibility to brand promotion, sending out the right message is germane to a company’s management of their reputation. Today, corporations are expected to offer more than just products and services, they must also act as market leaders and demonstrate ethical business practices. People with an in-depth understanding of the importance of reputation as well as the skills to implement a coherent strategy that will illustrate these traits to the general public are in high demand across all sectors.

Typical areas within organizations and roles that a student with a Reputation Management MBA can aspire to are those linked to: the strategic management of communications organizational reputation public relations crisis management