The digital technology that defines the present has brought about enormous changes in science, technology, entertainment and politics. This new program is designed to teach the modern manager how to harness and exploit digital media for the benefit of shaping corporate image, attracting clientele and creating a platform to sell and promote products

Graduates go on to work in areas that include: interactive media productions; new media project management; digital media account handling; digital media consultancy; management of e-solutions and digital media applications; marketing and client handling in digital media and interactive media agencies; social media management, integrated advertising and marketing; management of cross-media projects.