The Sports Management MBA at EU Business School is an interdisciplinary program designed to teach management skills such as sports marketing and management, sports advertising, media relations and sports sponsorship programs. The industry offers diverse and dynamic opportunities ranging from involvement in professional sports to managing events and private, public and corporate health and fitness clubs. Increasing awareness of fitness and wellness and the popularity of professional sports results in marketing and media opportunities and sponsorships. Sporting events, whether they are small local competitions or large events with worldwide exposure, require professional managers to ensure maximum benefit for all stakeholders. The curriculum is designed to prepare students for a wide range of managerial positions in sport-related fields.

The sports market is expanding in countries which are experiencing strong economic growth, such as China, Russia, Brazil and India, as well as other Asian, African, Middle Eastern and Latin American countries. Important international sporting events are taking place worldwide. Examples include the Rio de Janeiro and Sochi Olympic Games and the Football World Cup in Brazil, Russia and Qatar. The sports market is often identified through its media and commercial activities. It is breaking ground through the incorporation of various sectors into areas of the business world: Development of new sport-related media Optimization of new sports facilities Expansion of online games and betting Sports, the environment and sustainable development Sports organization within companies Charity sports and sponsorship Sports ethics and society