Eastern University

Course Details

BA in Marketing

Course Description

The BA in Marketing at Eastern equips students with the knowledge necessary to obtain positions within profit and non-profit business sectors or to continue on to graduate school for an MBA or similar degree. Jobs in marketing are growing at a much more rapid rate than those in other occupational categories. There is a strong demand for employees in fields applying marketing principles including service firms, non-profit institutions, and political campaigns. Through classroom and internship experience, the BA in Marketing degree offered by Eastern University's Business Department aims to prepare students with the skills necessary for these positions. Why Major in Marketing at Eastern? * Eastern emphasizes an integration of Christian faith and business with a missional justice focus. * Each major within the Business Department is built upon a breadth of business disciplines such as economics, marketing, accounting, ethics and theology. * The Business Internship Program is a faculty led initiative that seeks to provide students with working experiences to enhance their classroom knowledge. * The ENACTUS Chapter at Eastern University is a 4x Regional Champion, recognizing their pursuit of social entrepreneurship on campus, in urban Philadelphia and in Rwanda. * Faculty members have expertise in small business start-ups, including: 30 years of corporate experience with Fortune 500 companies, nonprofit organizations, business ethics, economics, development, board development, and missions. * Study abroad opportunities are available in Lithuania, Mexico, Thailand, China, the UK, and more. The BA in Marketing is approved by the Pennsylvania Department of Education and accredited by the Middle States Commission on Higher Education.

Course Duration

NumberDuration
3year

Career outcomes

What Business Department Graduates Do Graduates of the Business Department at Eastern are spread throughout the world in profit as well as nonprofit settings. Accounting majors sit for the CPA exam and others move on to perform graduate work after several years of work experience. Graduates can be found working in careers such as: * Accounting * Advertising * Managers * Benefit Analysts * Business Journalists * Buyers * Credit Analysts * Distribution Managers * Financial Advisors * Human Resources Managers * Import/Export Agents * Insurance Agents/Brokers * Inventory Managers * Market Research Analysts * Operations Managers * Brand Managers * Public Relations Consultants * Sales Managers * Small Business Owners Where Business Department Graduates Work Recent Eastern alumni are employed at some of the following companies and organizations: * The Vanguard Group * GNC * Department of Defense * The National Institute of Health * United States Air Force * Market Street Financial Group * Main Line Health * Jenkins Financial Group * The Vineyard Church * Philadelphia School District * Amerihealth Mercy Health Plan * Aetna Foundation, Inc. * Financial Outsourcing Solutions * Raton Ernst & Young LLP * Commerce Bank * SEI Investments * Fernley & Fernley * Filter House Coffee * Stromme Foundation * Nest International * BAE Systems * Dunlap and Associates * Northwestern Mutual * WSSF Investments * CSL Bank * US Trust * The Hartford * Medical Billing Company * Department of Defense * Booz Allen Hamilton * Caterpillar Inc. * Imagedog * MediaBose * Riddle Memorial Hospital * Lake Lehman School District * Messiah Village * New Penn Financial * Christiana Cabinetry * Karr Barth Associates & AXA Advisors * Merion Cricket Club * Wells Fargo Advisors * Martelli Development * Franklin Electric Company * Shevland & Associates * General Partition * Sunset Christian Academy * New York Achievement * World Strides * Dunlap & Associates * Hershey Advisors * TN Ward Company * KBA Group LLP * PFPC Inc. * PricewaterhouseCoopers LLP * Morgan-Franklin Corporation * The 401(k) Company * Gaudenzia, Inc.




BA in Marketing Eastern University