Aston University

Course Details

BSc(Finance)

Course Description

In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function’s role is to identify where these competitive advantages may lie and to ensure that the organisation keeps abreast of, and responds to, market opportunities. Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients and the resources and strategies of the organisation. This degree provides students with the opportunity to develop an understanding of the core concepts of marketing theory and an ability to apply them to real life cases.

Course Duration

NumberDuration
3year

Career outcomes

Our graduates have an excellent track record over many years of finding marketing, market research and general management positions, reflecting our reputation as a leading centre for marketing teaching and research. Graduates are now working in graduate-level marketing roles for companies such as; Bentley Cars, Britvic, Rolls-Royce, Miele, Vodafone, Canon, IBM, 3M, Majestic Wines, Procter and Gamble UK, Philips Electronics, Nestle, Impreial College, Thomson Holidays, RBS, Taylor Nelson Sofres, Mirror Group Newspapers, HSBC, Revlon International, Halfords and Wilkinson Sword.Of our most recent Marketing graduates 91% gained employment within 6 months of graduation.




BSc(Finance) Aston University