University of Stirling

Course Details

MSc Media and Communications Management (Vietnam)

Course Description

The course is delivered in English by Stirling academics with teaching assistantship by Western-educated local media specialists, which involves both intensive face-to-face teaching and online instruction. Throughout the course, students will attend lectures, seminars and discussions by/with leading media personalities in Vietnam. The full-time course takes 16 months to complete and the part-time version takes 27 months. Students completing the course will be awarded a University of Stirling’s MSc in Media and Communications Management degree. We are currently recruiting for the next intake, to be started in April 2014. Course objectives Students completing the course will be awarded a University of Stirling’s MSc in Media and Communications Management degree (180 Scottish Qualifications Framework points [SCQF]). We also offer the Diploma for those who successfully complete six modules (120 SCQF) and the Certificate for those who successfully complete three modules (60 SCQF). Internationally oriented and comparative in approach, the learning outcomes include: * a theoretical and case study-based foundation in communications management, including marketing, branding, internal and crisis management; media economics, finance and business management strategy * appropriate management skills and an analytical perspective on the communications and media industries * training in appropriate research methodologies, both quantitative and qualitative

Course Duration

NumberDuration
16month

Career outcomes

Many Film, Media and Journalism graduates are successful practitioners, entrepreneurs and executives in the media and communications industries, and active in numerous other occupations. They regularly return to share their professional experience with current students. The department’s strong relationships with screen industries, public relations and journalism professionals are among its core strengths, along with its high-profile activities within international research communities.

MSc Media and Communications Management (Vietnam) University of Stirling