Behavioural science is a rapidly growing area for policy and business with fascinating insights into human behaviour and wide-ranging practical implications. This exciting, course teaches the core theory and methods of behavioural science and behavioural economics, and how these can be applied to important business and policy-relevant issues.

On completion of this course students will be ready and able to contribute innovative solutions to many businesses, governments and society. The specialist knowledge they acquire in behavioural science will be invaluable in building long-term careers in business (e.g. human resource management, advertising, regulation, consumer marketing, social marketing and survey research) and those who wish to inform the design and implementation of public policy.