Need information on our business programs? Start your search at the Australian School of Business website. Students should always follow the program requirements according to the year they started their degree. For more information please visit Previous UNSW Online Handbooks. The Bachelor of Commerce/Bachelor of Media (PR and Advertising) (B Com B Media(PR and Advertising)) is a 4 year dual award program which combines is a highly valued business qualification with a program aims to develop communication leaders who inspire innovation and change at all levels of society and adhere to the highest ethical standards. The B Com component provides students with the fundamentals of business and the opportunity to explore their interests in one of a range of business disciplines. The B Media (PR and Advertising) component provides students with foundational and applied skills, knowledge and capabilities in public relations and advertising. The B Media (PR and Advertising) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising.

On successful completion of the BCom component, students will have the ability to: demonstrate business knowledge and apply that knowledge in business problems demonstrate critical thinking and problem solving skills present complex issues in coherent written statements and oral presentations demonstrate understanding of disciplinary issues in a local or global context demonstrate understanding of the principles of working collaboratively in teams understand the social and ethical dimensions in their chosen disciplinary areas The UNSW BMedia (PR&A) aims to develop students’ understanding of professional communication in contemporary Australian and international contexts. In particular, the program aims to provide students knowledge of and opportunities to engage critically with debates relating to the fields of public relations and advertising. Students will examine the role and responsibilities of persuasive communication in a democratic society and learn how to add value through engagement in social and environmental innovation and enterprise. The program will offer students the opportunity to reflect critically upon how their vocational skills operate within and are mediated by political, economic, mediatized and social discourses and the dynamics of industry, governments, markets, consumer cultures, valuing regimes and society. Modes of professional communication including informative, persuasive, political, creative, promotional, digital and interpersonal discourse will be examined. The program also aims to develop an in-depth understanding of how to ethically engage with publics and communities, creatively engage with communication concepts and production technology, and professionally engage with organisational practices. The Graduate Attributes for this component are: The skills involved in practice-based research. An in-depth engagement with knowledge about public relations and advertising in the context of media studies. The capacity for analytical and critical thinking and for creative-problem solving in the contexts of public relations and advertising. The ability to independently produce effective public relations and advertising texts and to critically reflect on their value and purpose as tools of practice. The skills to appropriately locate, evaluate and use relevant information to develop content for public relations and advertising. The capacity for enterprise, initiative and creativity. An appreciation of, and respect for, the cultural diversity of media audiences, media forms and media delivery contexts. A capacity to contribute to, and work within, the international community. The skills required to create, discuss and evaluate public relations and advertising texts in collaboration with others. The capacity to keep abreast of changes in the audiences. Platforms, tools and practices of public relations and advertising. A respect for ethical practice and social responsibility. The skills of communicating effectively across a range of contexts and platforms in public relations and advertising professions