Graduates of this degree use practical advertising and communication skills to represent and promote companies, governments, agencies, individual clients and brands. Your studies will explore creativity, interactivity, ethics, sustainability and engagement, to equip you to be a strong leader who inspires innovation and change at all levels of society. The Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with foundational and applied skills, knowledge and capabilities in public relations and advertising. The program aims to develop communication leaders who inspire innovation and change at all levels of society and adhere to the highest ethical standards. The BMedia (PR&A) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising, and access to free electives that provide a more general education. Level 1 focuses on contextual knowledge of communication industries, Level 2 introduces communication theory, and Level 3 of the program deepens your knowledge of how such theories play out in society. At each level, an industry specific course in public relations or advertising is offered that augments the conceptual development and offers vocationally relevant knowledge in strategic communication. You are encouraged to think beyond industry specific problems to reflect on the broader socio-cultural, political and economic implications of the roles and responsibilities of public relations and advertising. The program focuses, in particular, on engagement, innovation and creativity.

As a Bachelor of Media (Public Relations & Advertising) graduate, you will have advanced skills and knowledge in professional work relevant to public relations, media relations and organisational communication. Your career options include: Public relations Advertising account management Advertising creative services Corporate affairs Media relations Social media strategy Communications