The Dual award degree Bachelor of Music Bachelor of Media (PR & Advertising) [BMus BMedia(PR&A)] is a five-year program (full-time) that offers intensive pre-professional training in one of four streams: Music Creative Practice, Musicology, Sonic Arts and Music Pedagogy. All streams are supported by a variety of large and small, western and non-western music ensembles as well as extensive opportunities for developing musicianship skills. An Advanced Entry Scheme is available to suitably qualified applicants. Students admitted into the advanced entry scheme may receive a block credit of up to 36 UOC in Level 1 music courses. The Bachelor of Media (PR and Advertising) is designed to provide students with foundational and applied skills, knowledge and capabilities in public relations and advertising. The program aims to develop communication leaders who inspire innovation and change at all levels of society and adhere to the highest ethical standards. The BMedia (PR and Advertising) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising, and access to free electives that provide a more general education.

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