In Cultural Studies, ‘culture’ is understood very broadly, but with a strong emphasis on local everyday life. Cultural Studies does not follow traditional distinctions between ‘high’ and ‘low’ culture; a Lorde music video becomes a significant cultural text alongside, say, a classical opera. Cultural Studies analyses many popular cultural forms: film and television, comics and graphic novels, advertising, art, new media, music, fashion, sport and leisure to name just a few. These domains are shown to be extremely powerful political forces in shaping our societies and our identities. The contemporary theories of culture view it as something dynamic, living and changeable. This leads to questions of how culture is produced, how we interpret culture, how culture can be preserved or destroyed, and how do new commodity models, communications and information technology and globalisation affect our culture?

You can construct a degree that is quite generalised (perhaps suited for a teaching career) or relatively specialised (eg, film and media; sexuality and gender; places, spaces and technologies; bicultural studies; cultural identity and politics; environmentalism and human-animal studies). Cultural Studies leads to careers in fields where a wide analytic grasp of contemporary culture is required eg, the media industries, journalism, publishing, writing, website design, advertising, museology, public relations, teaching and education, advocacy, policy analysis and arts management.