University of Canterbury

Course Details

BA (Media and Communication)

Course Description

Communication shapes the world we live in — whether by media professionals, companies, or individuals on social media. In Media and Communication, you will learn how to analyse, produce, and harness the power of communication media. You will study how communication is produced in television, social media, and in organisational life, and how it is interpreted by people within their own social worlds. You will explore how media build community, reinforce gender norms, drive social change by holding the powerful accountable, and much more. The subject provides an important perspective on politics and culture, and on the operation of business and management.

Course Duration

NumberDuration
3year

Career outcomes

Media and Communication courses are an excellent preparation for a career in a communication industry or profession, from the news media to marketing or government communication. While many Media and Communication graduates enter careers directly related to their studies, some graduates tend to initially enter careers that seek university graduates of any discipline, but which offer ample opportunity to use their knowledge, skills, and perspectives on communication in society. Many organisations place a high value on people who can develop relationships between media and the public as well as manage internal communications. These same skills are also valued by government departments and agencies, both in liaising with the public and in developing policy. Media and Communication graduates are employed as journalists/reporters, social media editors, broadcasting presenters/producers, public relations officers, policy analysts/advisors, communications advisors, digital marketing executives, publishers/editors, web and app designers, business development executives, account managers, and entrepreneurs.

BA (Media and Communication) University of Canterbury