Initial studies in this subject deal with the pragmatic processes and components of graphic design, with a focus on typography. Advancing studies become more self-motivated as students define areas of research that interest them. Seminars given by staff, visiting professionals and other students address current issues in graphic design and help students locate their interests within the tradition and trajectory of contemporary design. Students are introduced to current technology throughout their courses. Alongside digital processes and artefacts, students are also encouraged to investigate other more traditional processes, such as screen printing.

Students majoring in Graphic Design have positions as graphic designers, professional artists, consultants, illustrators, publishers, marketers, advertisers, lecturers and art teachers.