The Bachelor of Media and Communication (Professional) includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree. The course is designed to provide students with the latest skills and knowledge that will prepare them for a variety of roles in the dynamic and ever changing industries associated with media and communication. The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate effectively in diverse settings within industry. Graduates will be well qualified for roles in settings such as agencies, not-for-profits, government departments, small business and large corporate organisations. On successful completion of the Bachelor of Media and Communication (Professional), graduates will be able to: demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes apply research methodology relevant to the field of media and communication.

Career opportunities Employment can be found in areas including: advertising, public relations, journalism, radio, film and television and communications research.