In this 12-month graduate certificate program, students will develop the foundational knowledge and applied skills that employers value the most in the era of digital media marketing. This program is primarily online, with the coursework and instruction offered in a combination of traditional in-class, fully online, and hybrid classes (which combine online delivery with some in-class instruction). Note that approximately 65% of all courses are delivered strictly online. Students are required to have a notebook computer. Please check course outlines for details on which courses are delivered in which format.

Graduates will be prepared for careers in a wide variety of sectors including digital promotional/advertising agencies, or digital/social marketing roles in corporations, government and not-for-profit organizations. Potential positions may include: Search Engine Optimization (SEO) Specialist Community Relations Manager Web Marketing Co-ordinator Content Marketing Specialist Response Marketing Specialist Mobile Marketing Specialist