The MA Creative Media Arts: Data and Innovation is designed to respond directly to your needs as someone with the ambition to build a career in one of the growth sectors in the UK: the creative and cultural industries. The course delivers a unique combination of media art and design methodologies alongside basic management and business analytics, to help you build a successful career or venture within this dynamic sector. The curriculum has been developed in response to important research findings, demonstrating that growth in the wider economy is being driven by a creative sector founded on a fusion between digital technologies, creative practice and the wider arts and humanities. It's what we call the “fusion hypothesis”. Drawing extensively on this concept we have developed a programme that brings the cultures of art, technology and enterprise into new and generative combinations. With its emphasis on focused innovation and rapid prototyping the course is unusual in combining a critical media arts perspective with a deep understanding and engagement with the business-led dynamics of the creative industries.

The knowledge and skills you will gain from this degree are advanced at this level and are in high demand from a variety of creative and cultural industries. These include digital arts, digital media design, digital product development, digital media and print, advanced web and mobile media, exhibition design, sonic and audio arts, and independent film production