The Bachelor of Communication (Business) gives students knowledge in marketing, advertising, organisational behaviour and communication. Students specialise further by combining a major in Marketing with a major from one of seven areas: Corporate Communication, Public Relations, Communication Studies, Journalism, Multimedia, Advertising or Social Media.

The Bachelor of Communication (Business) is designed to equip students with the theoretical knowledge and practical experience to enable them to step into an organisation and start assisting with the development and implementation of communication strategies and marketing plans. Graduates could expect to find employment as an Account Manager, Copywriter, Event Coordinator, Journalist, Marketing Manager, Media Buyer or Public Relations Practitioner.