The Bachelor of Communication gives students the ideal mix of theory and practice, combining foundational studies in Communication and Media with focused studies in professional discipline including Journalism and Public Relations. It also allows students to pursue focused studies in the fields of Corporate Communication, Media and Advertising. The degree allows for a range of combinations of these studies, with students able to select a combination which will give them the best of both worlds; excellent career prospects and a stimulating course of study

Students are immersed in a range of professional experiences to give them a taste for the media careers to which they are aspiring. At the same time a sound theoretical framework underpins the studies so that students enter the communication and media industries understanding how to perform professional tasks and also knowing why such tasks are important to their work. Graduates could expect to find employment as an Account Manager, Copywriter, Event Coordinator, Journalist, Marketing Manager, Media Buyer or Public Relations Practitioner.