Marketing is a people-oriented, dynamic business function that leads to goal -oriented exchanges between individuals and organizations. Important marketing activities include developing an idea, good or service intended to satisfy consumer wants and needs, promoting / advertising it to likely customers, selling it at a mutually agreeable price, and distributing it in acceptable locations. The Marketing discipline offers three areas of concentration within the major: 1) strategic marketing; 2) professional sales; and 3) social media marketing. This allows a student to develop an education program which most closely fits their career aspirations and increases their placement opportunities.

Careers in marketing often lead to high-level management positions. Non- business and not-for-profit organizations (hospitals, educational institutions and charitable groups) also seek well-trained marketing graduates.